Jack and Max wanted a new brand created for their outdoor functional fitness business venture. They wanted the branding to reflect the sports included in these adventures, which are strength training and paddle boarding. They also wanted the branding to have an ‘outdoorsy’ feel and one that makes people know they are about to go on an adventure. We really loved creating this brand for the guys as our founder at D3sign Yard loves functional fitness herself, so she was excited to get stuck into this.

We loved how the final brand came together, with a perfect balance between outdoor adventure cues and sleek, modern design. We can’t wait to see this company grow.